One interesting option does exist involving web rings. If you have a group of other sites that you’re trading links with, they may be interested in creating a private web ring between your site and theirs. This works best if the sites have similar traffic levels, and they all cover the same subject.

Sites on different subjects, or sites that cover different angles, are better combined into a “network” with reciprocal links. For example, 5 sites about dog grooming might make a decent web ring, but you can’t put a veterinarian, a pet supplies dealer, and a dog grooming site together that way.

We recommend avoiding web rings, unless your site fits one of the categories that can benefit, and you find one that minimizes the disadvantages that we’ve mentioned here. If web rings are popular in your site’s subject area, you’re probably better off joining the web ring that has the highest average quality among its member sites. These are likely to receive more traffic, and therefore deliver more traffic to you. The more sites there are on the ring, the longer it takes a web surfer to reach yours, but higher traffic makes up for this.